/haɪp/
(informal, disapproving) to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it 夸张地宣传（某事物）
~ sth
This week his much hyped new movie opens in London.
本周他那部被大肆炒作的新电影在伦敦上映。
~ sth up
The meeting was hyped up in the media as an important event.
这次会议被媒体吹成一件大事。