/əˈsɜːrtɪv/

as·sert·ive

BrE /əˈsɜːtɪv/

NAmE /əˈsɜːrtɪv/

expressing opinions or desires strongly and with confidence, so that people take notice

You should try and be more assertive.

assertive behaviour

OPP submissive

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as·sert·ive·ly

BrE /əˈsɜːtɪvli/

NAmE /əˈsɜːrtɪvli/

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as·sert·ive·ness

BrE /əˈsɜːtɪvnəs/

NAmE /əˈsɜːrtɪvnəs/

[U]

an assertiveness training course