/ˌoʊn ˈbrænd/
own-brand
BrE /ˌəʊn ˈbrænd/
NAmE /ˌoʊn ˈbrænd/
(also ˌown-ˈlabel) (both BrE) (US ˈstore-brand)
used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them