objectification

/əbˌdʒektɪfɪˈkeɪʃn/

ob·ject·ifi·ca·tion

BrE /əbˌdʒektɪfɪˈkeɪʃn/

NAmE /əbˌdʒektɪfɪˈkeɪʃn/

[U] (formal)

the act of treating people as if they are objects, without rights or feelings of their own