/ˈheɪdeɪ/

hey·day

BrE /ˈheɪdeɪ/

NAmE /ˈheɪdeɪ/

[usually singular]

the time when sb/sth had most power or success, or was most popular

SYN prime

In its heyday, the company ran trains every fifteen minutes.

a fine example from the heyday of Italian cinema

a picture of Brigitte Bardot in her heyday