connotation

/ˌkɑːnəˈteɪʃn/

con·no·ta·tion

BrE /ˌkɒnəˈteɪʃn/

NAmE /ˌkɑːnəˈteɪʃn/

an idea suggested by a word in addition to its main meaning

The word ‘professional’ has connotations of skill and excellence.

negative connotations

➡  compare denotation