charm

a feature or quality that is pleasing or attractive 迷人的特征；吸引人的特性；妩媚

the power of pleasing or attracting people 魅力；魔力；吸引力
a man of great charm
富有魅力的男人
The hotel is full of charm and character.
这家旅馆风格独特，极具吸引力。